I'm Priya — a product designer specializing in B2B SaaS. For the past eight years I've partnered with founders and product teams to untangle dense, complex tools into interfaces that feel effortless. My work lives where research, systems thinking, and craft meet — always in service of the people on the other side of the screen.
Services
What I bring to the table
UX Research
UI Design
Prototyping
Interaction Design
Design Systems
Product Strategy
Selected Work
Projects that solve real problems
A few SaaS products where intuitive design moved the numbers that mattered.
Dashboard · UX
Helm Analytics
Reimagining a dense BI platform into a calm, glanceable dashboard for revenue teams.
Mobile · UI
Cadence Mobile
A companion app bringing field workflows to mobile without losing depth.
Data Viz
Flowgraph
Turning raw event data into an intuitive, explorable visualization layer.
Design System
Aperture System
A scalable design system unifying twelve product surfaces under one language.
Kind words
"Priya took our most confusing screen and made it the one customers rave about. She designs with the user in the room."
MMaya RaoVP Product, Helm
"Rare blend of systems thinking and craft. Our design system finally feels like one product, not twelve."
Dashboard · UX
Mobile · UI
Data Viz
Design System